Category Archives: Sales

The Million Dollar Session

If you had a client come to you and say,

“I have one million dollars that I need to spend with you in a single day. What will that day look like?”

What would you say?

The exercise of creating the million-dollar session can be very powerful for focusing yourself into everything you have to offer–all your superpowers and all your gifts.

How would your client need to prepare? How long beforehand?

How would you need to prepare? What pampering would you do with yourself? Would you have a chauffeur? Or would you arrive in a helicopter? Or would they come to you?

How would the experience go?

What senses would be involved?

What stages would the session have? How long would they take?

Where would it need to be? What ambience? What nature? What kind of building?

Straight to Enrollment Convo or Initial Chats first?

I was talking to someone today who had done a lot of business training. They were advised by their coach to set up a one or two hour sales conversation with every person who wanted to talk to them.

You may want to do that, but I find some sort of qualification is important. If you don’t know someone, what they want, who they are, it’s better to start with some sort of an initial chat, I find.

Take 20 to 30 minutes to find out who someone is and what they need. After that, you can set up an appointment for the correct amount of time with that person. Or not, as the case may be.

This dramatically reduces the pressure on you and them. It prevents you from wasting time with people who can’t help. It prevents them from spending time with you if you won’t be able to serve them.

As your business gets bigger and bigger, this may become a smaller time, or you may do some filtering via email.

Do you have any questions at all about sales or sales conversations with your clients? If so, contact me.

Write a Love Letter

Remember when you used to get letters? Handwritten? Remember how that felt? [If not, imagine it ;)]

Someone took time out to write to you. Then they took the time to put a stamp on it and put it in the mailbox.

In just a few days, you received it!


We read them over and over. We pondered every word. We thought about what they were thinking.

And, more often than not, we wrote back.

And that was fine, because it took about a week for the mail to to get there and back. Correspondence went slowly. Not like an e-mail, where you can completely exhaust yourself of ideas going back and forth like ping-pong balls.

It was difficult for us letter-writers, when e-mail came along. All the sudden, we would write, send, and then, *bing!* a message came back! Now what? haha…kids these days.

But that’s not what I want to talk about. What I want to talk about is about helping your clients.

Why help clients?

That is how you get paid. And, you get a wonderful feeling from helping people.

Not enough clients?

Write a letter.

Sure, you can write an e-mail. But spend as much time, care, attention, and focus as if it were a letter. As if you were going to mail it and want someone you to read it with care.

What will you write?

You’ll write what your heart feels:

  • How you felt with them the last time
  • How much progress they made or what kind of experience you shared
  • What vision you see for them
  • What you would like them to experience

In other words, it is like a love letter. A deep, meaningful connection from you to them recalling the good times and inviting them back into an experience or deeper transformation with you.

This can work wonders.

It may not make everyone come back immediately.

But the energy it sends out to the universe attracts those who are ready and willing to do the very journey that you described. You can even use some of the things you wrote to describe your services or for future marketing copy.

No clients? Write a ‘love letter’ to your old clients every day and send it via e-mail and tell me about the results.


Deep Listening


The most powerful skill I use to get more clients, help more people, drive my income, and successfully build my business is called ‘Deep Listening’.

It’s very simple. So simple, in fact, that most people will never do it and will lose out on this key for giant success in life and business.

How to Change People’s Lives


Serve them!

Listen to the recording above for a sad story.

Here’s a story I recently lived with a powerful healer with lots of money she was leaving on the table–literally! Which would be fine except that she is going to make much less of a difference to her clients as well.

I used to be in this same boat. I closed up shop and went on a multi-year journey to learn how to change things. And now I am going to share what I’ve learned with you.

Click here to sign up for the free webinar this Thursday and find out how you can transform your sexual healing business.

I’m going to take some volunteers on Thursday as well. So we will take apart your business and put it together for free in a mini-session. This usually costs $500. So if you are brave enough to do this publicly, you can get a lot of value for free.

Seduction, Sales, and Pulling the Trigger

Pulling the TriggerI want to talk about how to fill a workshop. It’s called ‘pulling the trigger’.

See, the way it works is, at some point you have to ask someone to, metaphorically speaking “$%^& or get off the pot”.

When dating, you can ‘woo’ a woman, act all cool, but at some point you *must* ‘escalate’…meaning get her number, invite her out, kiss her, or move towards the bedroom.

She knows you will. You know you will. And the sooner you move, the more comfortable and happy you both are, actually.

What does this have to do with marketing?

A number of you have called me this week with this basic problem:

“I have an event I must fill soon. I have some people who have expressed interest but haven’t booked yet. What do I do?”

Easy: you pull the trigger—actually invite them to.

What this means practically is:

  1. Make an appointment to talk to them about the event
  2. Help them understand what the event will bring them (outcomes+evidences), and
  3. Invite them to ‘fire’, or pull the trigger.

This also provides you with an opportunity to resolve any objections or fears they might have and to negotiate around payment deadlines, as well as to learn what it is your potential attendees really want and expect.

After that call, you know: Are they in? Or are they out?

Either way:

  1. The stress of ‘maybe’ attendees disappears
  2. You know whether you have to do more marketing or not.

Pretty simple, actually.

So, why don’t we pull the trigger?

Why doesn’t a pocket-protector wearing virgin ask for a telephone number? Usually because he’s afraid that the answer will be no.

She’s already not in bed with you. There is no ‘more negative result’.

They already are not attending. The only thing that can happen is improvement, right? They might sign up.

And, by your calling, you have shown that you are interested in knowing them, you like them enough to talk to them and you want to offer them the opportunity to do this cool thing.

There is no risk.

Fill your events.

Pull the trigger.

Ryan Orrock is an expert at sales and internet marketing, especially in the fields of intimacy, relationships, and sexuality.

Contact him for a free chat about how he can fill your events and your coaching practice using the contact form.

How to Make $100k per Year

Cash 4 YouWanna make 6+ figures? (Thanks Jason at

This is how ya do it. Speak publicly and invite people for a paid or free session to decide whether they will work with you long term.

  • 5 leads a month
  • 2 new clients for a 6 month program
  • working 4 hours each with you
  • @ $150+ per hour

This is how it breaks down.

  • Month one: $ 1,200
  • Month two: $ 2,400
  • Month three: $ 3,600
  • Four: $ 4,800
  • Five: $ 6,000
  • Six: $ 7,200

Every month thereafter = $ 7,200

Ok. That’s *not quite* $ 100k/year. It’s only $ 86,400. My bad.

To do $ 100K, you have to get 2.5 clients per month (meaning alternate two and three clients consistently per month).

  • One: $ 1,500
  • Two: $ 3,000
  • Three: $ 4,500
  • Four: $ 6,000
  • Five: $ 7,500
  • Six: $ 9,000 (15 clients total)

And $ 9,000 per month thereafter.

There you go. $108K

Ryan’s Sales Process

Sales is all about helping people!

Listening. (And taking great notes–seeing what stands out)

Reflecting (This is what you want? Am I hearing that correctly?)

Making powerful invitations–that deeply serve your clients.

This is what sales is.

My sales process.

1. Someone attends an event  or approaches me on the web OR (more rarely), I approach them. I reply very quickly. Usually within a couple hours with 3 diff appointment times.

2. We set up an appointment. I say ‘let’s have a chat’. I schedule an hour in. The conversation goes from between 15-45 minutes 90% of the time.

3. If we are not a fit, we end after about 15 mins and I send them to what could really help them.

4. If we feel like a fit, I break after 30-45 mins and say, “Look, I want to dive into all of this more deeply with you. I want to have a conversation where we discuss exactly everything that is bothering you, what you want, what it would look like if you had it, and what has been keeping you from it. Then I will introduce to you how I could help you get it. And then we decide whether to work together. Sound good?” We then make a 2h appointment to do just that (3-7 days later).

5. We have the exploratory session (yuck to yum). I introduce my program. I invite them into a structure (such as $2k/series or long-term program). They say yes, no or money woes!

6. If they have money woes, (want to work but really can’t pay), I sometimes offer to help them solve those in another 90-min session (after which, they bring money to begin). If yes, we move forward, if they say no, I generally don’t push. I wish them all the best.

(No not around money virtually never happens at this level. After almost 3 hours together they pretty much want to start in some format–90% yes rate for something).